Established in India · Luxury Couture · Bespoke Design
by Vidhi & Vishekha
Where the soul of India meets the grace of modern silhouette — every garment a work of art, every stitch a story told in thread.
Our Universe
From the grandeur of traditional Indian craftsmanship to the clean lines of contemporary western aesthetics — curated with intention.
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Draped in heritage — lehengas, sarees, and anarkalis woven with hand-embroidered zardozi, resham, and mirror work that breathe India's storied tradition.
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The art of balance — fusion silhouettes that honour the richness of Indian textiles while embracing modern, structured design language for the contemporary woman.
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Impeccably tailored salwar suits and sharara sets — from pastel cotton kurtas to heavily embroidered occasion wear — crafted for every chapter of a woman's story.
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Refined coordinates, evening gowns, and tailored blazers shaped with precision for the globally-minded woman who commands every room she enters.
DiscoverDesigning for the silver screen — where glamour meets craftsmanship, and every frame is a canvas.
Over a decade ago, Vidhi's extraordinary eye for design caught the attention of Bollywood's most celebrated actresses. Each creation made for the screen carried the Viva Couture signature — an unmistakable blend of drama, detail, and soul that transcended the frame and stayed with audiences long after the credits rolled.
The Creators
Founder & Creative Director
Vidhi's design journey began with an unwavering passion for the poetry of fabric and form. She founded Viva Couture Designs with a singular belief — that every woman deserves a garment created specifically for her body, her story, and her spirit. Her training in high-fashion couture, combined with a deep reverence for Indian textile heritage, shaped a design philosophy that is at once rooted and elevated. It was her vision that first drew Bollywood actresses to the atelier, seeking that rare designer who understands not just fashion, but feeling.
Co-designer & Creative Partner
Vishekha brings a complementary creative force to Viva Couture — her sensibility leans toward the structural and the contemporary, creating a natural dialogue within the brand between the ornate and the refined. Together, the sisters form a creative partnership that is rare in fashion: two distinct perspectives woven into a single, coherent aesthetic identity. Vishekha oversees the Indo-Western and Western collections, bringing international fashion fluency to each silhouette while keeping the Viva Couture soul intact.
Brand Milestones
Founded
Vidhi establishes Viva Couture Designs, beginning with bespoke Indian wear
Bollywood Era
Designs featured on prominent Bollywood actresses, gaining critical acclaim
Expansion
Vishekha joins; collections expand into Indo-Western and Western categories
Today
A full couture atelier — four collections, global clientele, bespoke customs
The Viva Couture Way
Every garment begins as a conversation and ends as a wearable work of art — our four-step atelier process ensures nothing is left to chance.
An intimate conversation to understand your story, occasion, body, and aspirations. Every detail matters — from the event's light to your personal colour philosophy.
Vidhi and Vishekha sketch bespoke concepts informed by your consultation — selecting fabrics, embroideries, and silhouettes crafted uniquely for you.
Skilled artisans bring the design to life with meticulous handwork — zardozi, resham, cutdana, stonework — honoured techniques passed through generations.
A ceremonial final fitting where every seam, pleat, and embellishment is reviewed until the garment is perfect — and unmistakably, entirely yours.
Voices of Our Clients
Follow the Atelier
Indian Bridal
Indo Western
Designer Suits
Custom Work
Western Wear
Atelier Life
Begin Your Journey
Whether you envision a bridal masterpiece, an occasion statement, or a wardrobe built with intention — every Viva Couture story begins with a single conversation.
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